一、语言知识及应用（共两节，满分45分）
第一节 完形填空 (共15小题；每小题2分，满分30分)
阅读下面短文，掌握其大意，然后从1~15各题所给的a、b、c和d项中，选出最佳选项，并将答案涂在答题卡标号为1~15的相应位置上。
there are different ways to advertise. to advertise effectively today, you must _____ the old-school idea of “reaching the masses”. all advertising is local and personal. the key to effective advertising today is to focus on the 2 .
some are the 3 ways every advertiser could work out. you can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. door-hangers on doorknobs will produce results in direct 4 about the strength of your offer. if you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. imagine, how 5 if you hire someone to be a walking ad or
